I have no problem recommending prime style to anybody who is reading this. I did a lot of research before buying a pair of stud diamond earrings for my girlfriend and I can tell you that prime style offers far and away the best value for money of any jewelry site online. I very carefully compared prices across numerous websites for similar products and primestyle was consistently lower priced than everybody else. I was looking for some gifts for family members and I have seven nieces to buy for. I have discovered that because they are of similar ages the easiest way to deal with possible arguments over who is the favorite is to buy them all the same thing. They also happen to have similar tastes so buying diamonds can get a little expensive if you're not careful, with seven to buy. I found a pair similar to the pair I had bought my girlfriend, and that she had been so very pleased with them I felt comfortable buying seven slightly less expensive pairs for my nieces. Okay they're not exactly massive diamonds, and perhaps the quality is not quite up to par but when you get a pair of earrings that would normally cost $1700 for $350, you shouldn't expect the absolute best quality. And as most of my nieces are between 10 and 14 years old, the chances are half of them will be lost over the next year or so, so the last thing I would want to do it pay top dollar. Having already dealt with the company in the past, I was confident that I would get exactly what I was expecting and they would arrive quickly. This was indeed a case and within a week of ordering I received seven pairs of 0.25 carat diamond stud earrings in white gold via FedEx. The quality was absolutely as I expected, the presentation boxes were very nice and all of my nieces can now tell their friends that they have a pair of diamond earrings. How many will get lost by the end of the year is another question, but that's what happens when you've got preteens and teenagers wearing jeweled. It's unreasonable to expect kids not to lose the sort of things and I won't be terribly upset if a few of them gone missing because I got such a great price on them. I'm always encouraged when I see that online businesses take advantage of becoming an accredited business and prime style is no exception they accept PayPal so you can always be sure you'll be able to get your money back if you have a problem and they are a BBB accredited business with an A+ rating.